Design process

New projects are often a unique – so the design solution needs to be tailored to the organisation.

1. Initially

I start by meeting and talking to the stakeholder to find out the overall aim of the work and deadline.

2. Research

Competitors, comparable product or service, target audience are all areas we look into. I may talk to staff if applicable to get a better understanding. This helps start the thinking process about ideas, concepts and values. At this stage, I can also help to decide the strategic direction and may suggest other and tangible ways achieve the goal.

3. Concepts

So to sketching new ideas or getting initial rough ideas jotted down. Sketches can then be refined on paper or taken direct to the Mac. Once design direction options are ready the ideas will be shown to the client.

4. Development

Designs are then developed and corrected worked up to near artwork ready stage for approval. Content for some work the has to be coordinated including text, images and illustrations.

Print and design is costed and worked out the best stocks and quantities required depending on budget. Artwork ready for Web or print.

The finished work will be delivered on time.

If you would like to work with me on a project – do get in touch